Many website operators are often faced with the choice of how to increase traffic. The most common choices are pay-per-click (PPC) and search engine optimization (SEO)
Each has its advantages and disadvantages. Let\’s take a look at them.
Advantages and disadvantages of SEO
According to a recently released survey by SpyFu, 82% of online marketers say that SEO is becoming more effective in their experience, with 42% of them ranking this increase as important.
SEO is a long-term strategy and requires advanced knowledge in various areas, including keyword analysis, on-page optimization, and backlink building. On the other hand, it generates on average 15 times more clicks than PPC campaigns.
If you can achieve the #1 search position for a given keyword, you can usually expect a long-term influx of new visitors.
Advantages and Disadvantages of Pay-Per-Click
Perhaps the first advantage that comes to mind the moment the topic turns to PPC for any experienced online marketer is the fact that it yields results very quickly. As a general rule, new visitors begin to flow to a website as soon as a campaign is launched.
The study mentioned above also mentions a relatively decent ROI. According to its data, companies that advertised on Google Ads (formerly AdWords) earned $3 for every $1.60 invested in advertising.
This form of advertising makes it easier to target specific types of users. With search engine optimization, it is difficult to influence who comes to our site, but with PPC we can take advantage of the segmentation provided by the service\’s advertising system we use.
Conclusion – SEO or Pay-Per-Click?
Both of these marketing strategies have their advantages and disadvantages, but one cannot be clearly labeled as better, more profitable, or easier than the other. It all depends on the nature of the service or product being promoted, budget, competition, and other factors.