From the 1950s to the 1960s, the heyday of ready-to-wear fashionbegan. The traditional style is the youth style of jeans and cotton T-shirtWe are strongly influenced by the impact of the global financial crisis on the global economy. All age groups begin to dress less formally and prefer more practical clothes. Paris\’s leading designerHubert GivenchyComes up with skirts, trousers and blouses that can be properly combined.
Jeans – Levi Strauss and the Denim Revolution
In the middle of 19. In the XIX century, immigrants from Levi Strauss in Germany began to sew tight pants for gold miners in California. He used a heavy tarpaulin called “jene futian”, or denim that was produced in Genoa, Italy, and was originally intended for car tarpaulins.
In 1873, Levi Strauss patented his product. His trousers became famous under the brand Levis and became part of the usual workwear of workers.
The original fabric was later replaced by the French fabric “serge de Nimes”, and the name gradually settled on the term “denim”.
By the 1930s (in the United States), jeans were already paying for casual wear. 60. For many years, they were worn by young people around the world as a symbol of defiance.
at 70. Over the years, jeans have become popular in the wardrobes of all social strata and have been worn on every occasion. 80. Over the years, for example, “branded” jeans appeared. His, super Rifle, Lee Cooper, wrangler. In addition to tight denim, these pants also began to be sewn from corduroy.
70. In the 1980s, Pierre Cardin created a collarless jacket– recall the clothes of the musical groupthe Beatles.
André Courreges introduced the miniskirt to the market.
Over the years, the culture of the Hippie movementpromoted the decorative elements of men\’s fashion – men preferred silk, ruffles and lace, and paraded like women. Women wear loose dresses and long skirts.
In the 1970s and 1980s, mini shorts were worn and high boots with a thick sole were worn. Both gentlemen and women wear bell pants, flounces and canisters.
In the 1980s and 1990s, miniskirts came back. They are popular in “molded jeans”, leggings, carrot tops, shoulder pads for blouses and jackets, or in outfits with padded shoulders and short skirts. In winter, people wear long, mostly denim jackets called hoodies, and instead of paramilitary cuts, many different pockets, hoods and buttons have prints that really began to appear on all clothes.
At the moment, clothes made of synthetic fibers begin to appear and are gaining considerable popularity among all age groups.